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Customer success story: Pro Runner upgrades sports goods retail chain with ChainStorePlus
Hong Kong, July 12, 2023 - C&T's retail management software ChainStorePlus has helped Pro Runner, a Hong Kong sports goods retail company, upgrade from its previous POS system to enhance in-store retail operations and shopping experience and to accelerate its retail chain expansion.
World-class products to Hong Kong
Pro Runner Sports Co. works with international sports brands with the goal to provide world-class sports products to consumers in Hong Kong. From humble beginnings in 1989 under the name Starlight Sporting Goods, the sporting goods chain evolved into the trusted Pro Runner Group in 2013, acknowledging the need to modernize and cater for customers who are seeking not only a healthy lifestyle when shopping for sports goods but also a smooth and effortless shopping experience.
Scaling up operations to better serve the sports community
Pro Runner has successfully opened their doors for business at nine locations across Hong Kong and continues to work on widening their network of stores to expand their loyal customer base, with their newest opened in September 2022 in New Town Plaza, Sha Tin. They currently also have stores in Tsuen Wan, Tseung Kwan O, Tai Po, North Point, Ma On Shan, etc. As the fitness boom continues, Pro Runner is poised to expand even more. In order to manage the operational needs across multiple stores and facilitate smooth business expansion, Pro Runner needed to upgrade their in-store sales system which still required many manual procedures in daily sales operations, reporting, and promotions handling. ChainStorePlus has an excellent reputation and track record for transforming the operations of sportswear and apparel retailers locally and around the world, covering more than 3,000 retail points in over 20 countries and regions, including Sportshouse and Coach. The 30-plus years of experience and technical expertise of ChainStorePlus encouraged Pro Runner to trust the system with their in-store POS system needs. The centralized system of ChainStorePlus empowers Pro Runner to not only grow the number of physical stores but also handle expansion online in the age of e-shopping and quick checkouts.
Function rich all-round POS system
The ChainStorePlus core system empowers both the frontline sales force and the store managers with handy operations such as inventory control, POS administration, online inquiry, price book management, management reporting, system health monitoring, and user security control. All the operations are consolidated on a single intuitive panel and can be quickly accessed by a user-friendly menu. The ease of use, flexibility and scalability of the system allow Pro Runner to quickly grow their store presence in Hong Kong. “ChainStorePlus has modernized our POS system and made it more flexible and efficient,” affirmed Mr. Tse, Managing Director of Pro Runner.
Read the full success story.